Local SEO Checklist for Kenyan Businesses (2025)

Local SEO helps customers in your city find your business. This checklist covers essentials you can implement quickly for better rankings and leads.

1. Google Business Profile

Claim and optimize your profile. Add services, photos, and weekly posts. Keep NAP (Name, Address, Phone) consistent.

2. On-Page Basics

Use city and service keywords in titles, headings, and meta descriptions. Create location pages if you serve multiple towns.

3. Reviews and Ratings

Ask happy customers for Google reviews. Respond to each review and address issues professionally.

4. Fast, Mobile-Friendly Website

Compress images, use caching/CDN, and test on 3G. A fast site improves rankings and conversions.

5. Content and Links

Publish helpful guides and local case studies. Get citations and links from relevant Kenyan directories and partners.